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Microsoft Copilot opportunity to impact key functional area KPIs
Review our KPI overviews and view additional scenario details.
Create engaging content
Copilot can help create engaging, informative, and positive communications and experiences on social media to encourage dialogue with people and earn love for your brand.
KPI — Create engaging content
Copilot can help create engaging, informative, and positive communications and experiences on social media to encourage dialogue with people and earn love for your brand.
How Copilot can help create engaging content
Create posts
- Social inspiration for posts on a chosen platform such as X, LinkedIn, Instagram, etc.
- Adhere to existing guidelines and guardrails
- Use relevant social hashtags, emoji, etc.
- Language translation
Analysis
- Track engagement metrics
Diverse Content
- Use multimodal approach
- Capture cultural nuances
Roles
- Media Relations
- Social Media
- Issues Management
- Internal Comms
Microsoft AI solutions
- Copilot for Microsoft 365
- Microsoft Copilot
- Copilot Studio
Connect to and expand audiences
Copilot can help tailor messaging that resonates with different types of media and influencers.
KPI — Connect to and expand audiences
Copilot can help tailor messaging that resonates with different types of media and influencers.
How Copilot can help connect to and expand audiences
Content creation
- Ideate creative new ways to communicate
- Tailored content to increase engagement and reach
- Translation to expand global reach
- Analyze effectiveness to update in real time
Media Engagement
- Monitor media coverage and sentiment
- Prepare spokespeople
- Draft responses to FAQs
Roles
- External Comms
- Content Creators
- Issues Management
- Socials
- Analyst Relations
- Data & Insights
Microsoft AI solutions
- Copilot for Microsoft 365
- Microsoft Copilot
Time to plan and execute
With its different capabilities, Copilot can streamline tasks, enable faster decision making and enhance cross team collaboration when multiple and global stakeholders are involved.
KPI — Time to plan and execute
With its different capabilities, Copilot can streamline tasks, enable faster decision making and enhance cross team collaboration when multiple and global stakeholders are involved.
How Copilot can reduce the time to plan and execute
Task organization
- Ensure critical tasks are addressed first
- Track multiple deadlines
Meeting insights
- Faster decision making
- Quicker cross team collaboration
- Help reprioritize if needed
Plan creation
- Translation made easy with global stakeholders
- Convert final plan into different formats to meet the end user preferences
Roles
- Data & Insights
- Content Creators
- Employee communications
- Issues Management
- Marketing
Microsoft AI solutions
- Copilot for Microsoft 365
- Microsoft Copilot
Transform Marketing Communications processes
| Key processes | Before AI | Using AI |
|---|---|---|
| Analyst relations | Data analysis can be tedious and finding the right tone for a message can be difficult. | Conduct a media interview Improve preparations for media appearances to help ensure accurate coverage. |
| Executive communications | Long cycle times to draft and review content can slow messaging past the optimal delivery time. | Authoring an internal comms post Collaborate to draft and review messages faster and improve quality of content. |
| Public affairs | Creation of public-facing content can be slow especially when crafting messages for specific audiences. | Prepare a blog postDrafting social media copy (Microsoft Copilot only) Understand target audiences and craft relevant messages quickly. |
