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Goals and challenges
It’s getting harder than ever to create leads with marketing content. The platforms and modalities to deliver marketing messages and splintering the audience. Marketing teams must overcome the traditional communications gap between marketing and sales and marketing and product teams to develop a cohesive strategy for success.
Scenarios Copilot can assist with
Microsoft Copilot opportunity to impact key departmental KPIs
Review our KPI overviews and view additional scenario details.
Impact on brand value
Improving the quality of sales materials and interactions helps with retention, But the rest of the company can contribute as well from improved support interactions and first call resolution to improved customer feedback processes to product development. Research shows a 0.8-1% increase in revenue from improved retention.
KPI — Impact on brand value
Improving the quality of sales materials and interactions helps with retention, But the rest of the company can contribute as well from improved support interactions and first call resolution to improved customer feedback processes to product development. Research shows a 0.8-1% increase in revenue from improved retention.
How Copilot can impact on brand value
Brand value isn’t just about logos; it’s about shaping perceptions and building lasting relationships with your audience. A strong brand fuels demand generation.
Draft marketing assets
- Improve marketing copy by having Copilot check for tone
- Improve quality of emails campaigns
Create pricing and promotions
- Use Copilot to research market conditions
- Use Copilot to compare sales across regions or other variables
Improve marketing materials
- Draft blogs with Copilot
- Create engaging social content
- Improve quality of emails campaigns
Roles
- Brand Manager
- Creative Director
- Graphic Designer
- Digital Marketing
- Product Marketing
Microsoft AI solutions
- Copilot for Microsoft 365
Impact on cost per leads
Copilot makes researching product information easier and can prepare detailed responses to RFP questions with a simple prompt. Companies can also use Copilot Studio to create custom bots to answer questions based on curated information.
KPI — Impact on cost per leads
Copilot makes researching product information easier and can prepare detailed responses to RFP questions with a simple prompt. Companies can also use Copilot Studio to create custom bots to answer questions based on curated information.
How Copilot can impact on cost per leads
Improve quality of customer-facing materials
- Improve marketing content
- Improve quality of proposals and RFP responses
- Improve quality of emails and chats
Create pricing and promotions
- Use Copilot to research market conditions
- Use Copilot to compare sales across regions or other variables
Inform market research
- Research company information and competitors
- Learn how to position the product
- Recap survey results
Roles
- Account executive
- Technical sales
- SEO specialist
- Product teams
- Product marketing
- Finance
Microsoft AI solutions
- Copilot for Microsoft 365
Impact on number of leads
Simplifying and automating tasks like preparing for meetings, tracking tasks. sending emails, creating proposals, and researching customer and product information can allow sellers to pursue more opportunities.
KPI — Impact on number of leads
Simplifying and automating tasks like preparing for meetings, tracking tasks. sending emails, creating proposals, and researching customer and product information can allow sellers to pursue more opportunities.
How Copilot can impact on number of leads
Inform market research
- Research company information and competitors
- Learn how to position the product
- Recap survey results
Improve demand generation materials
- Draft blogs with Copilot
- Create engaging social content
- Improve quality of emails campaigns
Speed up internal communications
- Have Copilot assist with emails
- Draft email comms and announcements with Copilot
Save time on administrative activities
- Generate meeting notes and follow up items
Roles
- Marketing lead
- Content strategist
- SEO specialist
- Market researcher
- Product marketing manager
- Digital marketing manager
Microsoft AI solutions
- Copilot for Microsoft 365
Marketing roles
Product marketing manager
Content creator
Pricing analyst
