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View downloadsMarketing scenario: Create a new offering
Download this scenario guidePotential benefits
First draft faster
Streamlined collaboration
Using Copilot to create a new offering
1. Brainstorm with Copilot
Use Copilot in Loop to brainstorm ideas, leverage the draft marketing plan in the ideation, then incorporate the new ideas into the draft marketing plan by using Copilot in Word.
Copilot in Word
Copilot in Loop
Kickstart your project as you plan and collaborate easier with Copilot in Loop.
2. Draft new offering announcement
Prompt Microsoft Copilot to create content that is written in the style of a blog post or social media post, leverage existing documents including your Marketing plan.
Copilot
Brainstorm and draft content quickly with Copilot. Collaborate on ideas and content using your instructions or reference files.
3. Keep the team up to date
Use Copilot in Teams to summarize key meetings, identify most frequent questions, and action items from the meeting. Use this to generate an initial FAQ document by using Copilot in Word.
Copilot in Teams
Copilot in Word
Don’t start with a blank page again. Draft with Copilot and get to a finished document in a fraction of the time.
4. Prep your sellers
Create presentation from your Marketing Plan and FAQ to share with the sales team prior to the product promotion.
Copilot in PowerPoint
Copilot in Word
Document and socialize your plan to keep sellers up to date.
5. Execute your campaign
Leverage Copilot to create tailored messages to each of your communication channels to drive sales.
Copilot
With the right prompt ingredients, Copilot can provide something in the voice of your company—witty, smart, creative—you choose.
6. Share results broadly
Post campaign evaluate how your new offering landed with customers and which channels proved the most effective.
Copilot in PowerPoint
Copilot in Excel
Using higher quality presentations makes it easier to highlight wins and lessons learned.