Marketing scenario: Create a new offering​

Download this scenario guide

Potential benefits

First draft faster

Streamlined collaboration

Using Copilot to create a new offering​


1. Brainstorm with Copilot​

Use Copilot in Loop to brainstorm ideas, leverage the draft marketing plan in the ideation, then incorporate the new ideas into the draft marketing plan by using Copilot in Word. ​

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Copilot in Word

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Copilot in Loop

Kickstart your project as you plan and collaborate easier with Copilot in Loop. ​

2. Draft new offering announcement​

Prompt Microsoft Copilot to create content that is written in the style of a blog post or social media post, leverage existing documents including your Marketing plan. ​

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Copilot

Brainstorm and draft content quickly with Copilot. Collaborate on ideas and content using your instructions or reference files.​

3. Keep the team up to date​

Use Copilot in Teams to summarize key meetings, identify most frequent questions, and action items from the meeting. Use this to generate an initial FAQ document by using Copilot in Word. ​

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Copilot in Teams

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Copilot in Word

Don’t start with a blank page again. Draft with Copilot and get to a finished document in a fraction of the time.​

4. Prep your sellers

Create presentation from your Marketing Plan and FAQ to share with the sales team prior to the product promotion. ​

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Copilot in PowerPoint

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Copilot in Word

Document and socialize your plan to keep sellers up to date.​

5. Execute your campaign​

Leverage Copilot to create tailored messages to each of your communication channels to drive sales.​

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Copilot

With the right prompt ingredients, Copilot can provide something in the voice of your company—witty, smart, creative—you choose.​

6. Share results broadly

Post campaign evaluate how your new offering landed with customers and which channels proved the most effective. ​

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Copilot in PowerPoint

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Copilot in Excel

Using higher quality presentations makes it easier to highlight wins and lessons learned. ​