Microsoft Scenario Library Media and Entertainment

Using Copilot in Media and Entertainment

AI can assist Energy and Resources organizations with numerous tasks that impact critical areas such as asset management, regulatory compliance, and operational efficiency.

Download the Media and Entertainment scenarios kit

Scenarios

Transform Media and Entertainment processes

Insights and analytics

Manual effort that took time and energy, delaying the benefits of insights on audience or content.

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Data strategy and insights

Gain quicker, more actionable insights with Copilot

Available with: Microsoft 365 Copilot and Copilot Studio

Marketing and promotion

Generic marketing campaigns, disconnected audience experiences, and lack of customer satisfaction.

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Personalized marketing campaigns

Develop strategic and personalized campaigns with Copilot

Available with: Microsoft 365 Copilot

Content creation

Content creation relies on manual research and creativity, which can lead to inconsistent messaging and slower time-to-market for marketing materials.

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Content ideation and creation

Create and iterate on content faster than before with Copilot

Available with: Microsoft 365 Copilot Chat

KPIs

Opportunity to impact key functional area KPIs

Allow people to focus on the more creative and strategic tasks, and away from digital drudgery.

Rapidly generate new ideas and concepts, understand potential audience responses, and increase effective collaboration across teams.

Create and optimize marketing content quickly, improve campaign management, and source higher quality market research.

Streamline repetitive tasks and processes such as finding assets, ideation, and communication.