Using Copilot in Media and Entertainment
AI can assist Energy and Resources organizations with numerous tasks that impact critical areas such as asset management, regulatory compliance, and operational efficiency.
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Transform Media and Entertainment processes
Increase audience engagement and monetization opportunities
Media companies and content producers often struggle to keep their audiences engaged amidst a sea of content options. AI addresses this by delivering personalized content and experiences that resonate with individual preferences, significantly enhancing audience engagement. For media companies, AI-driven recommendations and interactive features keep viewers hooked, while content producers benefit from AI's ability to tailor content delivery to audience interests, improving satisfaction. This personalized approach not only boosts viewer retention but also opens up new monetization opportunities See how Dentsu leverages AI to gain media insights <a href="https://www.microsoft.com/en/customers/story/19582-dentsu-azure-kubernetes-service">here</a>.
Data strategy and insights
Gain quicker, more actionable insights with Copilot
Available with: Microsoft 365 Copilot and Copilot Studio
Personalize consumer experiences
AI is revolutionizing personalization by making everything feel custom-made for each individual. For broadcasters, it means viewers receive content recommendations and interactive stories that keep them engaged, while also boosting ad revenue. In newsrooms, AI helps deliver the news that readers care about most, enhancing their reading experience and aiding editors in making smarter decisions. Sports leagues use AI to create personalized highlights and interactive fan experiences, transforming their content archives into engaging material. See now the NBA is using AI to personalize game insights <a href="https://customers.microsoft.com/en-us/story/859765-nba-media-entertainment-azure">here</a>.
Personalized marketing campaigns
Develop strategic and personalized campaigns with Copilot
Available with: Microsoft 365 Copilot
Transform creative workflows
For creators and producers, Gen AI technologies offer unprecedented opportunities to innovate and streamline their workflows. Generate high-quality content more efficiently, experiment with new creative ideas, and personalize experiences for their audiences. See how VEGAS is using AI in its creative software <a href="https://www.microsoft.com/en/customers/story/1434928868169888887-vegas-creative-software-media-entertainment-azure-cognitive-services">here</a>.
Content ideation and creation
Create and iterate on content faster than before with Copilot
Available with: Microsoft 365 Copilot Chat
