Scenarios

Transform Media and Entertainment processes

Increase audience engagement and monetization opportunities

Media companies and content producers often struggle to keep their audiences engaged amidst a sea of content options. AI addresses this by delivering personalized content and experiences that resonate with individual preferences, significantly enhancing audience engagement. For media companies, AI-driven recommendations and interactive features keep viewers hooked, while content producers benefit from AI's ability to tailor content delivery to audience interests, improving satisfaction. This personalized approach not only boosts viewer retention but also opens up new monetization opportunities See how Dentsu leverages AI to gain media insights <a href="https://www.microsoft.com/en/customers/story/19582-dentsu-azure-kubernetes-service">here</a>.

Data strategy and insights

Gain quicker, more actionable insights with Copilot

Available with: Microsoft 365 Copilot and Copilot Studio

Personalize consumer experiences

AI is revolutionizing personalization by making everything feel custom-made for each individual. For broadcasters, it means viewers receive content recommendations and interactive stories that keep them engaged, while also boosting ad revenue. In newsrooms, AI helps deliver the news that readers care about most, enhancing their reading experience and aiding editors in making smarter decisions. Sports leagues use AI to create personalized highlights and interactive fan experiences, transforming their content archives into engaging material. See now the NBA is using AI to personalize game insights <a href="https://customers.microsoft.com/en-us/story/859765-nba-media-entertainment-azure">here</a>.

Personalized marketing campaigns

Develop strategic and personalized campaigns with Copilot

Available with: Microsoft 365 Copilot

Transform creative workflows

For creators and producers, Gen AI technologies offer unprecedented opportunities to innovate and streamline their workflows. Generate high-quality content more efficiently, experiment with new creative ideas, and personalize experiences for their audiences. See how VEGAS is using AI in its creative software <a href="https://www.microsoft.com/en/customers/story/1434928868169888887-vegas-creative-software-media-entertainment-azure-cognitive-services">here</a>.  

Content ideation and creation

Create and iterate on content faster than before with Copilot

Available with: Microsoft 365 Copilot Chat

KPIs

Opportunity to impact key functional area KPIs

Allow people to focus on the more creative and strategic tasks, and away from digital drudgery.

Rapidly generate new ideas and concepts, understand potential audience responses, and increase effective collaboration across teams.

Create and optimize marketing content quickly, improve campaign management, and source higher quality market research.

Streamline repetitive tasks and processes such as finding assets, ideation, and communication.