Microsoft Scenario Library Marketing Targeted campaigns​

Available with: Copilot Chat and Copilot Studio

Marketing scenario: Targeted campaigns​

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Scenario

Using Copilot for targeted campaigns​

Plan and develop campaign content, and then track engagement to adapt messaging quickly based on customer feedback.

1. Audience segmentation

Prompt Copilot to recommend customer segmentation options for consideration based on specific campaign objectives and revenue goals.

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Microsoft 365 Copilot Chat1

Benefit: Refine your audience targeting to ensure that campaign messages are reaching the most receptive groups.​

Use Copilot to brainstorm a list of assets for an upcoming announcement. Ask Copilot about what assets are currently available, enriched with data from the third-party document repository app.

Copilot Studio icon

Copilot Studio Agent

Benefit: Kickstart your project as you spark ideas with Copilot and take inventory of what is already available.

Already have a content topic you want to write about but don’t know where to start? Use Microsoft Copilot to identify the top SEO keywords to reach your audience.

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Microsoft 365 Copilot Chat1

Prompt: Identify 10 SEO keywords for a blog post to attract people ages 20-30 who want to reduce their carbon footprint.

Use Copilot to draft marketing content, such as blog posts, social media updates, and email campaigns. It provides real-time suggestions and helps maintain consistent messaging.

Microsoft Copilot icon

Microsoft 365 Copilot Chat1

Benefit: Enhance content quality, save time, and engage your audience effectively.

Use Copilot Studio to build a custom agent based on your sales database. Ask questions such as ‘What was the ROI on this campaign?’ to help inform campaign optimization.

Copilot Studio icon

Copilot Studio Agent

Benefit: Optimize campaigns based on data-driven insights, leading to better ROI.

KPIs

Opportunity to impact key functional area KPIs

How Microsoft Copilot can help bring work in house

Copilot can help marketing teams rapidly generate creative content in house reducing reliance on outside agencies.​
Improve quality of campaign content​
  • Improve marketing content​
  • Improve quality of proposals and RFP responses​
  • Improve quality of emails and chats​

How Microsoft Copilot can help manage marketing expenses

Reducing the cost of marketing campaigns is a key benefit from Microsoft Copilot. Cost Per Lead (CPL) can be reduced with better campaign management and is a crucial metric used to measure and monitor the effectiveness of marketing campaigns. It represents the amount of money a business spends to generate a single new lead.
Improve quality of campaign content
  • Improve marketing content
  • Improve quality of proposals and RFP responses
  • Improve quality of emails and chats

How Microsoft Copilot can help with lead generation

Lead generation is a critical aspect of marketing and paves the way toward gaining new customers.
Inform market research 
  • Research organization information and competitors
  • Learn how to position the product
  • Recap survey results

How Microsoft Copilot can impact brand value

Brand value isn’t just about logos; it’s about shaping perceptions and building lasting relationships with your audience. A strong brand fuels demand generation.
Draft marketing assets
  • Improve marketing copy by having Copilot check for tone
  • Improve quality of emails campaigns

The content in this example scenario is for demonstration purposes only. You should evaluate how Copilot aligns with your organization’s business processes, regulatory requirements, and responsible AI principles.