Microsoft Scenario Library Marketing Product launch

Available with: Microsoft 365 Copilot and Copilot Studio

Marketing scenario: Product launch

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Scenario

Using Copilot for a product launch

Plan and execute a product launch by identifying key action items and owners, identifying gaps, and tracking progress.

1. Learn about your customer

Use Microsoft Copilot to gather market research data to better understand your customer - enriched with data from your Customer Data Platform with Copilot Studio agents.

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Copilot Studio Agent

Benefit: Rapidly get up to speed to focus on key issues and concerns. Have additional time to identify key pain points for customer.

Leverage those insights to draft a strategy document for brand awareness using Copilot in Word. 

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Copilot in Word

Benefit: Speed the time to a first draft and then leverage Copilot to make any necessary revisions.

Use Copilot in PowerPoint and Teams to present your plan to the leadership team and summarize the meeting action items to ensure a successful product roll-out.   

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Copilot in PowerPoint

Microsoft Teams icon

Copilot in Teams

Benefit: Improve the quality of your meetings by relying on Copilot to keep track of action items so you can stay focused.

Use Copilot to see what assets are currently available, pulling data with your asset repository agent. Use Copilot in Loop to collaborate on branding elements that are still needed.

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Copilot Studio Agent

Microsoft Loop icon

Copilot in Loop

Benefit: Improve your creativity by prompting Loop in Copilot to “Brainstorm a list of creative ways to introduce our new product to customers.”

Use Copilot in Outlook to draft an email to your stakeholder group leveraging content from the strategy document and Loop.

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Copilot in Outlook

Benefit: Turn a few bullet points into a professional email with options for length and tone.

Try in Copilot Lab: Write a product-launch email

 

Using Copilot in Word craft a compelling press release about the new product and its value proposition for customer.

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Copilot in Word

Benefit: Save time preparing communications with Copilot as your drafting partner.

Try in Copilot Lab: Craft press release

KPIs

Opportunity to impact key functional area KPIs

How Microsoft Copilot can help bring work in house

Copilot can help marketing teams rapidly generate creative content in house reducing reliance on outside agencies.​
Improve quality of campaign content​
  • Improve marketing content​
  • Improve quality of proposals and RFP responses​
  • Improve quality of emails and chats​

How Microsoft Copilot can help manage marketing expenses

Reducing the cost of marketing campaigns is a key benefit from Microsoft Copilot. Cost Per Lead (CPL) can be reduced with better campaign management and is a crucial metric used to measure and monitor the effectiveness of marketing campaigns. It represents the amount of money a business spends to generate a single new lead.
Improve quality of campaign content
  • Improve marketing content
  • Improve quality of proposals and RFP responses
  • Improve quality of emails and chats

How Microsoft Copilot can help with lead generation

Lead generation is a critical aspect of marketing and paves the way toward gaining new customers.
Inform market research 
  • Research organization information and competitors
  • Learn how to position the product
  • Recap survey results

How Microsoft Copilot can impact brand value

Brand value isn’t just about logos; it’s about shaping perceptions and building lasting relationships with your audience. A strong brand fuels demand generation.
Draft marketing assets
  • Improve marketing copy by having Copilot check for tone
  • Improve quality of emails campaigns

The content in this example scenario is for demonstration purposes only. You should evaluate how Copilot aligns with your organization’s business processes, regulatory requirements, and responsible AI principles.