Microsoft Scenario Library Marketing Create a new offering​

Available with: Microsoft 365 Copilot

Marketing scenario: Create a new offering​

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Scenario

Speed the process of creating new offers by analyzing past performance and brainstorming new ideas. Draft targeted messaging to communicating new offers to sellers.

1. Brainstorm new offerings

Use Microsoft Copilot to generate ideas for new product offerings. Format the response in Copilot Pages, adding collaborators to create a go-to-market strategy.

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Microsoft 365 Copilot Chat1

Benefit: Kickstart your project as you plan and collaborate easier with Copilot.

 

Prompt Copilot to draft blog and social media posts, leverage existing documents like your marketing plan. ​

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Microsoft 365 Copilot Chat2

Benefit: Brainstorm and draft content quickly with Copilot. Collaborate on ideas and content using your instructions or reference files.

Try in Copilot Lab: Brainstorm cross-channel content

Use Copilot in Teams to summarize key meetings, identify most frequent questions, and action items from the meeting. Use Copilot in Word to generate an initial FAQ document.   

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Copilot in Teams

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Copilot in Word

Benefit: Don’t start with a blank page again. Draft with Copilot and get to a finished document in a fraction of the time.

Create a presentation with Copilot in PowerPoint from your Marketing Plan to share with your sales team.

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Copilot in PowerPoint

Benefit: Document and socialize your plan to keep sellers up to date.

Leverage Copilot to create tailored messages to each of your communication channels to drive sales.

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Microsoft 365 Copilot Chat1

Benefit: With the right prompt ingredients, Copilot can provide something in the voice of your organization – witty, smart, creative – you choose.

Use Copilot in Excel to perform advanced analysis to understand how your campaign landed. Query for things like top performing channel or geographic impact or use Copilot to create Python code for analysis.

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Copilot in Excel

Benefit: Use Copilot to help you explore and understand your data better. 

KPIs

Opportunity to impact key functional area KPIs

How Microsoft Copilot can help bring work in house

Copilot can help marketing teams rapidly generate creative content in house reducing reliance on outside agencies.​
Improve quality of campaign content​
  • Improve marketing content​
  • Improve quality of proposals and RFP responses​
  • Improve quality of emails and chats​

How Microsoft Copilot can help manage marketing expenses

Reducing the cost of marketing campaigns is a key benefit from Microsoft Copilot. Cost Per Lead (CPL) can be reduced with better campaign management and is a crucial metric used to measure and monitor the effectiveness of marketing campaigns. It represents the amount of money a business spends to generate a single new lead.
Improve quality of campaign content
  • Improve marketing content
  • Improve quality of proposals and RFP responses
  • Improve quality of emails and chats

How Microsoft Copilot can help with lead generation

Lead generation is a critical aspect of marketing and paves the way toward gaining new customers.
Inform market research 
  • Research organization information and competitors
  • Learn how to position the product
  • Recap survey results

How Microsoft Copilot can impact brand value

Brand value isn’t just about logos; it’s about shaping perceptions and building lasting relationships with your audience. A strong brand fuels demand generation.
Draft marketing assets
  • Improve marketing copy by having Copilot check for tone
  • Improve quality of emails campaigns

The content in this example scenario is for demonstration purposes only. You should evaluate how Copilot aligns with your organization’s business processes, regulatory requirements, and responsible AI principles.