Microsoft Scenario Library Marketing Content adaptation & localization agent

Available with: Copilot Studio

Marketing scenario: Content adaptation & localization agent

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Scenario

Using AI Agents to build a content adaptation & localization agent

Automate content optimization for different audiences and channels by adjusting formats, applying localized messaging, and maintaining brand consistency across platforms.

1. Identify content

Identifies content from a campaign brief for different channels, regions, and audience segments.

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Copilot Studio Agent

Modifies existing content to align with audience preferences, channel formats, and contextual nuances.

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Copilot Studio Agent

Automates resizing, language tone adjustments, and translation to meet localization needs.

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Copilot Studio Agent

Integrates with content libraries and brand guidelines to increase user visibility and ensure adoption.

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Copilot Studio Agent

Content is validated with a human.

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Copilot Studio Agent

Distributes adapted content across content libraries.

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Copilot Studio Agent

KPIs

Opportunity to impact key functional area KPIs

How Microsoft Copilot can help bring work in house

Copilot can help marketing teams rapidly generate creative content in house reducing reliance on outside agencies.​
Improve quality of campaign content​
  • Improve marketing content​
  • Improve quality of proposals and RFP responses​
  • Improve quality of emails and chats​

How Microsoft Copilot can help manage marketing expenses

Reducing the cost of marketing campaigns is a key benefit from Microsoft Copilot. Cost Per Lead (CPL) can be reduced with better campaign management and is a crucial metric used to measure and monitor the effectiveness of marketing campaigns. It represents the amount of money a business spends to generate a single new lead.
Improve quality of campaign content
  • Improve marketing content
  • Improve quality of proposals and RFP responses
  • Improve quality of emails and chats

How Microsoft Copilot can help with lead generation

Lead generation is a critical aspect of marketing and paves the way toward gaining new customers.
Inform market research 
  • Research organization information and competitors
  • Learn how to position the product
  • Recap survey results

How Microsoft Copilot can impact brand value

Brand value isn’t just about logos; it’s about shaping perceptions and building lasting relationships with your audience. A strong brand fuels demand generation.
Draft marketing assets
  • Improve marketing copy by having Copilot check for tone
  • Improve quality of emails campaigns

The content in this example scenario is for demonstration purposes only. You should evaluate how Copilot aligns with your organization’s business processes, regulatory requirements, and responsible AI principles.