Available with: Copilot Studio
Marketing scenario: Campaign performance analysis & insights agent
Scenario
Using AI Agents to build a campaign performance analysis & insights agent
Automate tracking and analysis of marketing campaigns to generate insights and optimization recommendations.
A sales manager asks the agent to score potential leads based on a propensity to buy a certain product. The tool rates the customers based on historical conversion rates and account data.

Copilot Studio Agent
Benefit: Agent can find and analyze data across multiple systems saving time on analysis.
The agent recommends changes in channel mix, budget reallocation, and creative elements to optimize results.

Copilot Studio Agent
Benefit: The marketer can review recommendations and ask for additional details or provide guidance to the agent to help maximize campaign ROI.
The agent provides automated performance reports with key insights and actionable recommendations for marketing teams.

Copilot Studio Agent
Benefit: The marketer can use the report to present recommended updates to the larger team for approval and implementation.
The content in this example scenario is for demonstration purposes only. You should evaluate how Copilot aligns with your organization’s business processes, regulatory requirements, and responsible AI principles.
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