Using Copilot in Marketing
It’s more important than ever to deliver creative, high-quality content that is authentic to your brand. Marketing teams must overcome the traditional communications gap to develop a cohesive strategy for success.
Back to the Scenario Library Download the Marketing scenarios kitScenarios
Transform Marketing processes
Customer insights & strategy
Customer insights are often spread across fragmented data sources, leading to incomplete customer profiles and missed opportunities for targeted engagement.
Market research assistant agent
Collect and analyze structured and unstructured data from multiple sources to uncover market trends, audience insights, and competition insights.
Available with: Copilot Studio and Azure AI Foundry
Streamline market research and strategy
Simplify the process of developing a new marketing strategy by easily researching and summarizing customer insights across multiple sources.
Available with: Microsoft 365 Copilot
Collect and share product feedback
Help collect and analyze customer feedback to guide product development activities and update product roadmaps.
Available with: Copilot for Sales and Copilot Studio
Campaign execution
Manual campaign coordination and tracking can lead to inefficient resource allocation, higher operational costs, and lack of agility in adapting to market responses.
Marketing brief creation agent
Streamline data collection of market insights, customize marketing briefs for different stakeholders, and enable real-time collaboration to improve clarity, alignment, and campaign execution.
Available with: Copilot Studio
Campaign performance analysis & insights agent
Automate tracking and analysis of marketing campaigns to generate insights and optimization recommendations.
Available with: Copilot Studio
Targeted campaigns
Plan and develop campaign content, and then track engagement to adapt messaging quickly based on customer feedback.
Available with: Copilot Chat and Copilot Studio
Campaign performance tracking
Plan and develop campaign content, and then track engagement to adapt messaging quickly based on customer feedback.
Available with: Microsoft 365 Copilot
Product launch
Plan and execute a product launch by identifying key action items and owners, identifying gaps, and tracking progress.
Available with: Microsoft 365 Copilot and Copilot Studio
Content creation
Content creation relies on manual research and creativity, which can lead to inconsistent messaging and slower time-to-market for marketing materials.
Content adaptation & localization agent
Automate content optimization for different audiences and channels by adjusting formats, applying localized messaging, and maintaining brand consistency across platforms.
Available with: Copilot Studio
Compliance check agent
Automatically ensure marketing content aligns with brand guidelines and regulatory standards by proactively detecting inconsistencies and flagging compliance risks before publication.
Available with: Copilot Studio
Creating a marketing Bill of Materials (Microsoft 365 Copilot)
Reduce time and costs traditionally required for content development while improving quality and engagement.
Available with: Microsoft 365 Copilot
Content creation
Reduce time and costs traditionally required for content development while improving quality and engagement.
Available with: Microsoft 365 Copilot Chat
Creating a marketing Bill of Materials (Copilot Studio)
Reduce time and costs traditionally required for content development while improving quality and engagement.
Available with: Microsoft 365 Copilot and Copilot Studio
Day in the life
See how people can use Copilot to perform common tasks throughout their day to save time, generate value, and improve their wellbeing.
A day in the life of a Marketing Manager
See how a Marketing Manager can use Copilot to manage a campaign.
Available with: Microsoft 365 Copilot
A day in the life of a Marketing Manager
See how a Marketing Manager can use Copilot to create content.
Available with: Microsoft 365 Copilot
A day in the life of a Product Marketing Manager at Microsoft
See how Cynthia uses Copilot to manage communications and create content.
Available with: Microsoft 365 Copilot
A day in the life of a Product Marketing Manager at Microsoft
See how Andrea uses Copilot to manage communications and create content.
Available with: Microsoft 365 Copilot
Demand generation
Broad and untargeted campaigns can result in misaligned marketing efforts and lower demand capture and conversion rates.
Create a new offering
Speed the process of creating new offers by analyzing past performance and brainstorming new ideas. Draft targeted messaging to communicating new offers to sellers.
Available with: Microsoft 365 Copilot
