Using Copilot in Marketing
It’s more important than ever to deliver creative, high-quality content that is authentic to your brand. Marketing teams must overcome the traditional communications gap to develop a cohesive strategy for success.
Download the Marketing scenarios kitScenarios
Transform Marketing processes
Campaign execution
Manual campaign coordination and tracking can lead to inefficient resource allocation, higher operational costs, and lack of agility in adapting to market responses.
Targeted campaigns
Plan and develop campaign content, and then track engagement to adapt messaging quickly based on customer feedback.
Available with: Copilot Chat and Copilot Studio
Campaign performance tracking
Plan and develop campaign content, and then track engagement to adapt messaging quickly based on customer feedback.
Available with: Microsoft 365 Copilot
Product launch
Plan and execute a product launch by identifying key action items and owners, identifying gaps, and tracking progress.
Available with: Microsoft 365 Copilot and Copilot Studio
Content creation
Content creation relies on manual research and creativity, which can lead to inconsistent messaging and slower time-to-market for marketing materials.
Creating a marketing Bill of Materials (Microsoft 365 Copilot)
Reduce time and costs traditionally required for content development while improving quality and engagement.
Available with: Microsoft 365 Copilot
Content creation
Reduce time and costs traditionally required for content development while improving quality and engagement.
Available with: Microsoft 365 Copilot Chat
Creating a marketing Bill of Materials (Copilot Studio)
Reduce time and costs traditionally required for content development while improving quality and engagement.
Available with: Microsoft 365 Copilot and Copilot Studio
Customer insights & strategy
Customer insights are often spread across fragmented data sources, leading to incomplete customer profiles and missed opportunities for targeted engagement.
Streamline market research and strategy
Simplify the process of developing a new marketing strategy by easily researching and summarizing customer insights across multiple sources.
Available with: Microsoft 365 Copilot
Collect and share product feedback
Help collect and analyze customer feedback to guide product development activities and update product roadmaps.
Available with: Copilot for Sales and Copilot Studio
Demand generation
Broad and untargeted campaigns can result in misaligned marketing efforts and lower demand capture and conversion rates.
Create a new offering
Speed the process of creating new offers by analyzing past performance and brainstorming new ideas. Draft targeted messaging to communicating new offers to sellers.
Available with: Microsoft 365 Copilot
