Microsoft Scenario Library Communications Prepare a blog post

Available with: Microsoft 365 Copilot

Communications scenario: Prepare a blog post

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Scenario

Understand target audiences and craft relevant messages quickly.

1. Generate first draft

Draft your blog by prompting Copilot in Word, including some of your ideas, key messages, and any other elements you want to include. Ask Copilot to suggest a structure for your content.

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Copilot in Word

Benefit: Use Copilot to organize thoughts and create a structured outline, allowing you to focus on the creative aspects of writing.

Use Copilot in Word to expand on the initial draft, adding depth and detail to your plan or blog. Ask for suggestions on specific sections or for ideas on how to articulate complex concepts.

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Copilot in Word

Benefit: Enhance the depth and richness of your blog post, ensuring that your message is conveyed clearly and effectively.

Share your draft blog with Copilot and ask it to find points that need expanding or may be confusing. Then use Copilot to research the topic and generate suggested copy to add to your blog post.

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Microsoft 365 Copilot Chat2

Benefit: Ensure your blog post not only engages readers but also provides them with reliable and insightful information.

Ask Copilot how various audiences may receive your blog post. Then ask for suggested stakeholders that should review the blog post.

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Microsoft 365 Copilot Chat2

Benefit: Ensure your blog post is geared towards your specific audience(s) with sentiment testing.

Once your blog post is complete and you need a creative title or headline, ask Copilot for five suggestions. This can spark your creativity and help you land on the perfect title for your post.

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Microsoft 365 Copilot Chat2

Benefit: Capture the essence of your blog post with a compelling headline, sparking interest and encouraging readers to engage with your content.

Use Copilot in Outlook to draft an email to your stakeholders to review the attached draft blog post. Ask Copilot to adjust the tone of your email to make it more casual.

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Copilot in Outlook

Benefit: Reduce the amount of time it takes to get stakeholder buy-in and feedback.

KPIs

Opportunity to impact key functional area KPIs

How Copilot can help create engaging content

Copilot can help create engaging, informative, and positive communications and experiences on social media ​to encourage dialogue with people and earn love for your brand.
Create posts
  • Social inspiration for posts on a chosen platform such as X, LinkedIn, Instagram, etc.
  • Adhere to existing guidelines and guardrails
  • Use relevant social hashtags, emoji, etc.
  • Language translation

How Copilot can help connect to and expand audiences

Copilot can help tailor messaging that resonates with different types of media and influencers.
Content creation
  • Ideate creative new ways to communicate
  • Tailored content to increase engagement and reach
  • Translation to expand global reach
  • Analyze effectiveness to update in real time

How Copilot can reduce the time to plan and execute

With its different capabilities, Copilot can streamline tasks, enable faster decision making and enhance cross team collaboration when multiple stakeholders are involved.
Task organization
  • Ensure critical tasks are addressed first
  • Track multiple deadlines

The content in this example scenario is for demonstration purposes only. You should evaluate how Copilot aligns with your organization’s business processes, regulatory requirements, and responsible AI principles.