Marketing scenario: Creating a marketing Bill of Materials

Download this scenario guide

Potential benefits

Steamlined collaboration

First draft faster

Using Copilot to creating a marketing bill of materials


1. Whiteboard ideas

Use Copilot in Whiteboard or Copilot in Loop to brainstorm ideas around the assets needed to upcoming PR announcement. ​

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Copilot in Loop

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Copilot in Whiteboard

Kickstart your project as you plan and collaborate easier with Copilot in Whiteboard or Copilot in Loop.

2. Create taglines

Come up with a clever tagline for the PR announcement that will be on all marketing materials, tying them together. ​

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Copilot

Creating captivating taglines is an art –
get started by using the power of the AI language model.

3. Create a MPF

Draft your messaging and positioning framework by starting with Copilot in Word and referencing key documents.​

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Copilot in Word

Get to a first draft quickly by relying on Copilot in Word for starting your MPF. ​

4. Meet with product group

Meet with the product group and use Copilot in Teams to summarize the meeting and identify action items to ensure alignment on key features. ​

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Copilot in Teams

Leverage meeting recap to capture action items and alignment to move forward.​

5. Build assets

Leverage meeting recap to capture action items and alignment to move forward.​

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Copilot in PowerPoint

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Copilot in Word

Draft a thank you note to the engineering team, marketing team, and event team for their efforts.​ir efforts.​

6. Track inventory

Use Copilot in Loop to collaborate with graphic designers and various groups on status of assets (draft, in design, in review).​

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Copilot in Loop

Use Copilot in Loop to collaborate and stay in sync.