Microsoft Scenario Library Retail Implement adaptive pricing

Available with: Microsoft 365 Copilot and Copilot Studio

Retail scenario: Implement adaptive pricing

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Scenario

Use AI for assistance when making pricing decisions and implementing adaptive pricing.

1. Gather competitive pricing data

Copilot helps in gather pricing information from competitor websites and marketplaces.

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Microsoft 365 Copilot Chat1

Prompt: Compare the price of one unit of product #12345 across U.S. retail websites.

Copilot helps analyze sales data to identify trends, such as which products are selling well at current prices and which are not.

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Copilot in Excel

Prompt: Create charts to analyze the provided sales data to identify trends in product performance. Include insights on sales volume, revenue generated, and any correlations with price fluctuations.

Try in Prompt Gallery: Set of charts

Copilot helps compare pricing strategy options against costs to ensure margin structure meets requirements.

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Copilot in Excel

Prompt: Add a column to calculate margin based on the price, average discount, and cost columns. Highlight any margins that are less than 30%.

Try in Prompt Gallery: Add a formula column

Copilot can assist in curating a product mix by comparing product prices with customer spending trends and style preferences.

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Copilot Studio Agent

Prompt:  Produce a table of products that fall in the range of price per unit of $1 to $5 including monthly sales data for the past six months.

Copilot helps draft reports insights for stakeholders and can follow up on approvals.

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Microsoft 365 Copilot Chat2

Prompt: Draft a report with visuals for the proposals of revenue mix, product mix, and discounts.

KPIs

Opportunity to impact key functional area KPIs

Better manage costs, discounts, and pricing to improve average margins.
Improve quality of campaign content
  • Improve marketing content
  • Improve quality of proposals and RFP responses
  • Improve quality of emails and chats

Ensure your marketing budget is used efficiently with research, analytics, and personalization capabilities that help you reach customers wherever they are in their shopping journey.
Improve quality of campaign content
  • Improve marketing content
  • Improve quality of proposals and RFP responses
  • Improve quality of emails and chats

How Microsoft Copilot can help employee turnover rates

Reduce time spent on shift scheduling while optimizing coverage requirements. Improve employee morale with improved communication and simplified schedule changes.
Improve quality of internal materials and processes
  • Improve job descriptions for further role clarity
  • Improve company meetings with summarization and recap
  • Completely focus during the meeting

Help customers move from ‘browse’ to ‘buy’ with personalized shopping experiences that understand context to surface the perfect product, targeted marketing campaigns that maximize the power of your marketing spend, and helpful answers in the pocket of every store associate.
Improve quality of campaign content
  • Improve marketing content
  • Improve quality of proposals and RFP responses
  • Improve quality of emails and chats

Streamline processes that lead to greater customer satisfaction, from analyzing multiple data sources to understand which products to stock to ensuring product availability and answering customer questions in-store.
Improve quality of campaign content
  • Improve marketing content
  • Improve quality of proposals and RFP responses
  • Improve quality of emails and chats

Provide real-time monitoring of sales, inventory, customer feedback, and staff performance across different locations and/or channels by leveraging data from various sources to quickly gain actionable insights.
Improve targeting
  • Analyze current product mix
    and cross sell success

The content in this example scenario is for demonstration purposes only. You should evaluate how Copilot aligns with your organization’s business processes, regulatory requirements, and responsible AI principles.