Microsoft Scenario Library Media and Entertainment AI visual creation

Available with: Microsoft 365 Copilot and Azure Foundry AI

Media and Entertainment scenario: AI visual creation

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Scenario

Enable teams to ideate campaign concepts, delivering faster, smarter, and more scalable visual creation for ad tech and on-the-fly video production.

1. Brainstorm campaign ideas, themes, arcs​

In Copilot Chat, a creative team describes the target audience, tone, and desired emotional impact—Copilot helps refine these ideas into structured prompts, scripts, and visual concepts.

Microsoft Copilot icon

Microsoft 365 Copilot Chat1

Benefit: Accelerate the creative process by transforming vague ideas into actionable content, reducing time spent on manual drafting and enabling faster iteration cycles.

2. Research creative trends

The team uses Researcher to explore previous campaign data to enrich the context of their next campaign. For example, they prompt it to pull performance insights and suggest trending visual styles based on recent engagement metrics.

Researcher icon

Researcher

Benefit: Ensure every visual generation request is grounded in current trends and past learnings. ​

3. Connect creative inputs

Next, a custom agent quickly parses inputs—like campaign briefs, brand assets, and other reference materials—to extract key creative parameters prepares them for visual generation.

Microsoft Copilot Studio icon

AI Agent

Benefit: Transform fragmented creative inputs into structured, actionable data to reduce rework and improve creative alignment. ​

4. Feedback loop activation

After auditions, the agent can help prompt other important reviewers, like producers, to send structured feedback to the casting director.

Microsoft Copilot Studio icon

AI Agent

Benefit: Centralize feedback, tagged by reviewer and role, summarized for decision-making using Loop components. 

5. Decision support and follow-up​

Copilot can help aggregate feedback, helping highlight the top candidates and categorizing the team’s feedback.

Excel icon

Copilot in Excel

Benefit: Visualize feedback trends for faster consensus and reduced time-to-hire.

6. Draft and send offer letters

Once an artist is selected, the agent can draft a personalized offer letter using predefined templates and film-specific details, like start date.

Outlook icon

Copilot in Outlook

Benefit: Offer letters are generated and delivered within minutes, reducing delays and ensuring a professional, consistent candidate experience.

KPIs

Opportunity to impact key functional area KPIs

Allow people to focus on the more creative and strategic tasks, and away from digital drudgery.

Save time

  • Simplify processes and reduce mundane tasks
  • Reduce stress by creating a first draft for difficult emails and documents
  • Keep work organized
  • Reduce overtime requirements

Task organization

Rapidly generate new ideas and concepts, understand potential audience responses, and increase effective collaboration across teams.

Streamline workflows

  • Rapidly find information
  • Diagnose problems faster
  • Check for similar issues and resolutions
  • Quickly send follow-up communications

Improve your data​

Create and optimize marketing content quickly, improve campaign management, and source higher quality market research.

Inform market research 

  • Research organization information and competitors
  • Learn how to position the product
  • Recap survey results

Improve demand generation materials

Speed up internal communications

Save time on administrative activities

Streamline repetitive tasks and processes such as finding assets, ideation, and communication.

Task organization

  • Ensure critical tasks are addressed first
  • Track multiple deadlines

Meeting insights

Plan creation

1Access Microsoft 365 Copilot Chat at m365copilot.com, or the Microsoft 365 Copilot Chat mobile app and set toggle to “Web”.

2Access Microsoft 365 Copilot Chat at m365copilot.com, the Microsoft 365 Copilot Chat mobile app, or the Microsoft 365 Copilot Chat app in Teams, and set toggle to “Work”.

3AI Agents allow Copilot to access your organization-specific apps. In the past this would have required an API call to get data from a system of record.

The content in this example scenario is for demonstration purposes only. You should evaluate how Copilot aligns with your organization’s business processes, regulatory requirements, and responsible AI principles.