Microsoft Scenario Library Marketing Market research assistant agent

Available with: Copilot Studio and Azure AI Foundry

Marketing scenario: Market research assistant agent

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Scenario

Using AI Agents to build a market research assistant agent

Collect and analyze structured and unstructured data from multiple sources to uncover market trends, audience insights, and competition insights.

1. Fetch market signals

Synthesizes data from social media platforms, 3P research reports, customer sentiment analysis, and competitor insights.

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Copilot Studio Agent

Combines raw data into a unified view for analysis.

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Copilot Studio Agent

Identifies emerging trends, audience behaviors, and competitive shifts, enabling marketers to proactively adapt strategies.

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Copilot Studio Agent

Provides automated reports with insights on market trends, audience behaviors, competitor analysis, and cultural trends, along with actionable recommendations to inform campaign, content and creative strategies.

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Copilot Studio Agent

KPIs

Opportunity to impact key functional area KPIs

How Microsoft Copilot can help bring work in house

Copilot can help marketing teams rapidly generate creative content in house reducing reliance on outside agencies.​
Improve quality of campaign content​
  • Improve marketing content​
  • Improve quality of proposals and RFP responses​
  • Improve quality of emails and chats​

How Microsoft Copilot can help manage marketing expenses

Reducing the cost of marketing campaigns is a key benefit from Microsoft Copilot. Cost Per Lead (CPL) can be reduced with better campaign management and is a crucial metric used to measure and monitor the effectiveness of marketing campaigns. It represents the amount of money a business spends to generate a single new lead.
Improve quality of campaign content
  • Improve marketing content
  • Improve quality of proposals and RFP responses
  • Improve quality of emails and chats

How Microsoft Copilot can help with lead generation

Lead generation is a critical aspect of marketing and paves the way toward gaining new customers.
Inform market research 
  • Research organization information and competitors
  • Learn how to position the product
  • Recap survey results

How Microsoft Copilot can impact brand value

Brand value isn’t just about logos; it’s about shaping perceptions and building lasting relationships with your audience. A strong brand fuels demand generation.
Draft marketing assets
  • Improve marketing copy by having Copilot check for tone
  • Improve quality of emails campaigns

The content in this example scenario is for demonstration purposes only. You should evaluate how Copilot aligns with your organization’s business processes, regulatory requirements, and responsible AI principles.