Retail scenario: Creating promotional materials
Creating great promotional content is essential for retailers. Copilot Chat can play a huge role in assisting marketers across all aspects of creating marketing materials to speed development and improve content quality.
Customer reference: Joos uses Copilot to grow its brand
Available with: Microsoft 365 Copilot Chat Scenario level:
KPIs impacted
Sales conversion rate
Revenue per store
Value benefit
Cost savings
Revenue growth
Using Copilot to creating promotional materials
1. SEO optimization
Already have a content topic you want to write about but don’t know where to start? Use Microsoft Copilot to identify the top SEO keywords to reach your audience.
Microsoft 365 Copilot Chat1
Prompt: Identify 10 SEO keywords for a blog post to attract people ages 20-30 who want to reduce their carbon footprint.
2. Content generation
Once you have your list of top 10 SEO keywords, use Copilot to create specific content for your business needs.
Microsoft 365 Copilot Chat1
Prompt: Create a flyer for an upcoming Winter sale featuring the following brands and items.
3. Proofread
Once you have your draft, use Copilot to proofread your work with specific grammar rules in mind.
Microsoft 365 Copilot Chat1
Prompt: Proofread this with Chicago Style grammar rules.
4. Add images
Enhance your content by using Copilot to create unique images for your project.
Microsoft 365 Copilot Chat1
Prompt: Create a photo-realistic image of strawberries splashing into water to announce my clean-beauty company’s new hydrating lip oil launch.
5. Grab attention with headlines
Use Copilot to turn the top keywords into a headline and section headings.
Microsoft 365 Copilot Chat1
Prompt: Provide me five options for headlines using each of these five keywords.
6. Create social content
Ask Copilot to repurpose the draft it helped you create into posts for any social media platform.
Microsoft 365 Copilot Chat1
Prompt: Create a 100-word blurb from the draft you helped me create that I can post on LinkedIn. The caption should be friendly and informative and add relevant emojis.
1Access Microsoft 365 Copilot Chat at m365copilot.com or the Microsoft 365 Copilot Chat mobile app and set toggle to “Web".
2Access Microsoft 365 Copilot Chat at mm365copilot.com, the Microsoft 365 Copilot Chat mobile app or the Microsoft 365 Copilot Chat app in Microsoft Teams, and set toggle to “Work”.
3Copilot agents allow Microsoft 365 Copilot to access your organization-specific apps. In the past, this would have required an API call to get data from a system of record. The content in this example scenario is for demonstration purposes only. You should evaluate how Copilot aligns with your organization’s business processes, regulatory requirements, and responsible AI principles.
The content in this example scenario is for demonstration purposes only. You should evaluate how Copilot aligns with your organization’s business processes, regulatory requirements, and responsible AI principles.
